Tag Archives: Liverpool

So,you’ll never walk alone…

As with many of the occasions I self-promote, this one is also an assignment set by Trinity Laban. The module, Engaging Audiences, encourages us to do just that. Pick an audience and engage it. There’s a whole catalogue of audiences; traditional culture vultures (highly engaged in the arts), family and community focused (some engagement in the arts) and a quiet pint and the match (not currently engaged in the arts) amongst many more.

How you approach each kind of audience member differs, for example, culture vultures will likely respond to advertisements at the place of their previous concert or by word of mouth at such a venue whereas family and community focused need to be engaged at an event around their families’ needs, so if you were to put on a child-friendly concert, you’d put flyers up at the local children’s centre or family friendly cafes to engage them. A quiet pint and the match character takes a little more flair, because they are happy with their environment, they have their friendship groups set up and don’t plan on changing anything so you have to enter their world, make the arts something they are interested in already. Continue reading So,you’ll never walk alone…